The most commonly used clothes for boys is jeans. However, due to heavy denim clothes, wash and dry it becomes hard.

To solve the problem the Americans have invented a new form of jeans. ODO denim has a patent running on its denim fabric which is infused with silver thread. This thread reduces contact between stain-causing materials and the surface of the fabric itself–which includes sweat. It simply rolls off without getting absorbed.

ODO’s director of marketing challenges anyone to get their jeans to smell bad in a year without a wash. If they succeed, the company will reward them with a new pair of jeans.

The company has achieved a lot in the first campaign. They have already won $10,000.